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Can you believe we celebrated our 5th Anniversary here at Valley Wine and Liquor in Herkimer this past May? It seems like just yesterday we were opening our doors to customers for the first time. Over the years our customers have become more than just patrons buying wine and liquor, they have become friends and a part of our Valley family. Herkimer County welcomed us with open arms and we owe our success over the past 5 years to you! To thank you we decided to celebrate our 5th birthday all summer long with a Free Anniversary Wine Tasting, a Summer Sale, Giveaways, and more!
When customers walked into the store at the end of May they noticed some differences. We teamed up with our wine/liquor distributors to bring in birthday themed displays to decorate the store that will stayed up throughout the summer as we celebrated this momentous occasion. We also be displayed pictures of what the store looked like before we arrived. You can look for that blast from the past posted in the back of store!
Why decorate the store for the birthday you might ask? I wanted to create a fun and celebratory atmosphere for our Free Anniversary Wine Tasting. Yes…I said free!! The tasting took place on Saturday June 8th. There were both wine and liquor booths which had different samples. We offered samples of the following products: 19 Crimes Wines, Cupcake Wines, Adirondack Winery, Parrot Bay Cocktails, and Patron Tequila Cocktails. We also had a Knob Creek Bourbon booth where you could get the bottle engraved for FREE!
Anyone who shops at Valley knows that our slogan is 1 Big Family, 2 Great Stores, More Ways to Save Big! Well, we wanted to pass more savings on to our loyal customers. A summer sale went into effect Memorial Day Weekend and ran until midway through the summer. We hand selected some great items that were perfect for the summer season.
To further commemorate the occasion, we purchased another barrel! George Dickel Whiskey was the first barrel program that we offered to our customers, so we got nostalgic and brought back the Dickel barrel program! This is a whiskey that is extremely unique and will not be available anywhere else in the world but right here in Herkimer, NY! The bottle tags say: “Valley’s 5th Anniversary Edition Bottle.” We are very excited for everyone to try it! Plus, we get the actual barrel that the whiskey came out of. Click here to check out the bottle: Bourbon Barrel Program
No birthday party would be complete without presents. Every month we gave away a different item through an in-store raffle. Our first giveaway was a Jack Daniel’s Rolling Cooler and our lucky winner was Art Logan from Fort Plain . In June Max Caulfield from Herkimer won the Portable Weber Grill from our giveaway.
As you can see, we had a lot planned for Valley’s 5th Anniversary. I hope you had the opportunity to stop in and take part in our celebration. This was a great summer and I thank everyone who came out to support us. Thank you for the past 5 years. I look forward to serving Herkimer County for many more years to come.
By Anthony Gorea of Valley Wine and Liquor of Herkimer NY
What is the difference between Champagne and Sparkling wine? The is the question many customers ask us at Valley Wine and liquor in Herkimer NY. Most people tend to believe that all sparkling or bubbly wines are champagne because they are usually grouped together in stores. Prior to opening Valley I always thought that anything sparkling with a popping cork was Champagne, like the bottle in the picture. I was pleasantly surprised once I was informed that this is not the case. After reading this you will understand why the French get so upset when we mistake a sparkling wine for Champagne.
In order for a sparkling wine to be considered Champagne it has to come from a designated region of France. The region is aptly named The Champagne Wine Region and it is located south of Paris. Laws have been put in place stating that the term “Champagne” can only be applied to a product if it comes from this area. If it does not come from this area then it is a sparkling wine and NOT champagne. You might have thought that the difference between the two would be more complex, but it is not. It’s location, location, location!
*Great Western Extra Dry
*Freixenet Cava Brut
*Martini & Rossi Asti Spumante…
these are all items that people tend to believe are champagnes. As you now know, these items are not champagnes. These are what would be considered sparkling or bubbly wines. While some of them may taste very similar to champagne, the only difference is the area in which the products are produced. So what about Prosecco? Italian people love to believe that this is champagne, but it is not. While it is produced in Italy it is essentially Italy’s version of champagne. Technicalities prevent it from being champagne. Prosecco tends to be a little bit sweeter than champagne without being as sweet as an Asti Spumante.
Some common uses for champagnes and sparkling wines are celebratory toasts and mimosas. Toasts are the epitome of celebrations like New Year’s Eve, Valentine’s Day, Weddings, and Anniversaries. Mimosas are a very popular and common drink that you might find at a brunch. Whatever the occasion may be, you can now impress your friends with your newfound knowledge of champagne!